This was my company’s third year in a row getting to visit the NAB Show in Las Vegas (though my first time), and we saw an ample amount of impressive technology in the multimedia production field. The convention is overwhelming to say the least, housing booths for industry leaders like Canon, JVC, Panasonic, Sony, Dolby, Adobe, Red, Autodesk, etc. and 30,000 people from all over the world visiting for demos, speakers, and insights on new technology.
The show floor was filled with cameras, stabilizers, lighting rigs, jibs, etc. to view and try out. Some of the larger “booths” including Sony, Canon, JVC, etc. had set up stages, lighting, and even models for show attendees to demo cameras & equipment on. It’s really nice to be able to try out this equipment on real sets to get an idea of exactly how it would work for your own business’ productions. There were many different booths featuring tripods, sliders, and various other camera stabilizers including Wilmington, NC’s Innocinema where we were able to demo a new Action Products stabilizer. Also, we were able to catch most of a Vincent Laforet Q & A.
And we even got to see Kevin Smith discussing his new movie Red State.
Visiting the audio production booths, we were able to see all sorts of equipment like sound booths, microphones, headphones, stock music companies etc. To name a few, we visited Shure, Omni Music, and Whisper Room and were able to walk in isolation booths and listen to audio production samples.
The post-production section of the show featured demos, speakers, plug-ins, etc. We were able to visit Adobe, Autodesk, Maxon, Red Giant, RE: Vision Effects and many more. Most of these booths had speakers demoing the products and/or teaching different techniques. We spent time listening in on some lectures/demos with Richard Harrington at Adobe in which he showed off some After Effects & Premiere techniques.
We also listened in on a very in-depth creative process/Cinema 4D demo with Rob Garrott. Rob was incredibly thorough in his presentation and it was really nice to get that sort of creative/professional insight, learning about his process and seeing the project basically from start to finish. Also, the announcement of Final Cut Pro X was huge news around the NAB Show. Go here for some nice details and even video of the presentation, it will be available in June 2011.
*Also, with the tiny bit of down time that was available, I was able to visit the Hoover Dam! Below you can view an image I created using 14 pictures taken on my Canon Rebel T2i with a 50mm Lens.
And some mountains around the Hoover Dam.